Founded by life healer and Chinese Medicine Practitioner, Katie Brindle, Hayo’u is the UK's original, multi award-winning gua sha and wellness tool specialist brand.

Distilled from the powerful ancient wisdom of Chinese medicine; their award winning products, wellness and gua sha tools and Katie’s teachings are the solution to better beauty, better health, a better body and a better mind.

They wanted to elevate their brand to communicate their quality and experience in a luxurious way as well as create a new Shopify website to concentrate on their new eCommerce conversion objectives.

We took Hayo’u’s original branding and gave them an improved identity that created a cohesive and recognisable brand. We then used this to design a beautiful website with a CRO, UX and LTV focus with improved learning content.

Mayd also directed the new eCommerce focussed website photography shot in collaboration with Imagine Photography.