NOVO was founded in 2013 by lifelong friends Amy Whitfield and Rebecca Ward. In 2017 this London based fashion brand expanded its female led team and welcomed Leanna King. Inspired by modern simplicity and British quality, NOVO has built a global brand focused on luxurious everyday wardrobe essentials and investment pieces for the modern women seeking a timeless and premium capsule wardrobe.

They wanted to improve their eCommerce web experience moving from an Aerocommerce platform to Shopify to concentrate on their new eCommerce conversion objectives.

Their MAYD results:

+ mobile speed performance up from 36 to 74, 105% increase

+ desktop speed speed performance up from 83 to 94, 13% increase

+ site health up from 77 to 96, 24% improvement

+ site errors down from 104 to 0, 100% improvement

+ warnings down from 507 to 98, 80% improvement