HERA CLOTHING, LONDON
Brand Creative Direction, Brand Identity, CRM Email Design, Graphic Design Assets
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In 2022 HERA was acquired by new owners and with a fresh, strong team behind the sale they wanted to refresh the brand to emulate its new direction.
A renewed HERA has begun, focused on a minimal, quality-led approach with big impact. The brand wanted to be more directional, leading with a strong presence that evoked a sense of confidence and street-focus. Mayd Studio laid out their new Creative Direction and Brand Identity and followed up with intricate, conversion focused digital marketing assets including social media and Klaviyo email designs.
The HERA customer looks for original and directional design with a strong focus on minimal, quality-led street style.
HERA also takes great pride in its celebrity following; worn by style icons such as Hailey Baldwin, Brooklyn Beckham, Sophia Richie and Conor McGregor. HERA appeals to young, on-trend celebrities and fashion influencers.
